EFU Life Assurance Ltd, established in November 1992, is Pakistan’s first private sector life insurance company. The company began its journey following the government’s decision in 1990 to reopen the life insurance business to private sector organizations. In early 1993, EFU Life launched its Group Life Insurance services, and by March 1994, it expanded to offer individual life insurance plans.

As a pioneer in the life insurance sector, EFU Life has introduced innovative products and features tailored to the diverse financial needs of its clients. These products include:

• Unit-Linked Insurance Plans: Flexible policies offering both investment and insurance benefits.

• Critical Illness Insurance: Comprehensive coverage for life-threatening medical conditions.

• Education Planning Products: Secure your child’s future with customized education savings plans.

• Inflation Protection Benefits: Safeguard your savings from inflationary pressures.

• Pension Plans: Plan a secure and comfortable retirement with EFU Life’s pension solutions.

Why Choose EFU Life?

• Industry Leader: A trailblazer in private life insurance in Pakistan with over three decades of experience.

• Comprehensive Solutions: Offering a wide range of financial protection and investment plans.

• Customer-Centric Approach: Tailored products to meet the unique needs of individuals and businesses.

• Trusted Brand: Committed to delivering financial security and peace of mind to clients across the country.

Key Facts:

• Industry: Financial Services

• Company Size: 201-500 employees

• Headquarters: Karachi, Sindh

• Founded: 1992

Explore how EFU Life can secure your future with tailored insurance and investment solutions. Visit the official website to learn more.